Enterprise prospect: Becomes command respect and most has the innovation ability global leading enterprise.
The enterprise mission: Creates the opportunity for the customer creation value for the staff to create the benefit for the shareholder to undertake responsibility for the society
The spirit of enterprise: Professional, the good faith, the team, innovate
The enterprise values: The good faith fulfills responsibility fair fair transformation innovation unity of knowledge and action wholesupreme
The management strategy: Developing best product, providing best service, estabishing best brand